# A hundred miles from the office, the ticket still has to get home.

> From Big Spring to Pecos and up into southeast New Mexico, the Permian is long drives and thin signal. We build systems for the companies that work it, so distance stops being the reason an invoice is late.

## Distance is the problem

The Permian Basin covers a wide piece of West Texas and southeast New Mexico: the Midland Basin on the east side, the Delaware Basin on the west, and towns like Andrews, Big Spring, Stanton, Monahans, Kermit, Pecos, and Fort Stockton in between, with Hobbs and Carlsbad across the state line.

A crew can be two hours from the yard and out of signal for most of the day. Anything that depends on paper getting back to the office, or on someone calling in, is going to run days behind the work. That gap is where the money sits.

## Built for a lease road, not a conference room

The field ticket in Ticket to Cash works when there is no signal. The hand fills it in, the company man signs on the screen, and it sends itself when the phone finds a bar. The office has the ticket, the photos, and the signature before the crew is back on the highway, and the invoice is created in QuickBooks Online from there.

It carries what an operator expects to see: the well or lease, the PO or AFE, hours, materials, and who signed. It does not replace OpenInvoice or the portal your customer pays through. It gets a clean ticket to that step sooner.

## Crews that come and go

The basin hires in waves. People drive in for a hitch, stay in a man camp or an RV park, and may be working for someone else by spring. Sour gas is common out here, so an H2S card is not optional, and operators check cards at the gate.

Crew Ready keeps every driver's and hand's cards in one place with a photo, tells the office before anything expires, and shows who is cleared before a crew is sent two hours out to be turned around.

## The towns that serve the field

Every one of those towns has plumbers, electricians, HVAC contractors, roofers, mechanics, and shops that keep the people who work the field housed, cooled, and moving. They compete on who answers first and who shows up on the map.

We work with them the same way wherever they are. Most of what we build is set up and looked after remotely, and Brian will drive out when it is worth sitting at the same table.

## Where the work stalls across the basin.

- **No signal, so no ticket.** The app the last vendor sold needs a connection. The location does not have one. The crew went back to paper.
- **The company man had left.** The ticket was not ready when he was on location. Now it needs a signature from a man who is on another pad.
- **Two hours out, turned around.** One expired card at the gate, and a whole crew drives back.
- **The office finds out on Friday.** What was done on Monday reaches billing at the end of the week, and the invoice goes out the week after.

## What we build for Permian Basin companies

- [Ticket to Cash](https://innerstand.agency/services/ticket-to-cash): An offline-capable field ticket with well, PO or AFE, hours, materials, photos, and the company-man signature, invoiced in QuickBooks Online.
- [Crew Ready](https://innerstand.agency/services/crew-ready): Cards checked before dispatch, so nobody drives two hours to be turned around at the gate.
- [Cert Expiry Alerts](https://innerstand.agency/services/cert-expiry-alerts): A warning at 30, 14, and 7 days before a CDL, DOT medical, or H2S card expires.
- [Custom CRM](https://innerstand.agency/services/custom-crm): A jobs board for a company spread across several towns, built around its own stages and roles.
- [Custom Overhaul](https://innerstand.agency/services/custom-overhaul): When the site, intake, the board, and the billing all need to become one system, in stages.
- [First Response](https://innerstand.agency/services/first-response): For the trades in the towns that serve the field: every lead answered in about a minute, including after hours.

## Questions

### Where in the Permian Basin does Innerstand work?

Innerstand is based in Midland and serves Midland, Odessa, and the wider Permian Basin, including Big Spring, Andrews, Stanton, Monahans, Kermit, Pecos, and Fort Stockton, and southeast New Mexico. Most systems are set up and maintained remotely.

### Does the digital field ticket work without cell signal?

Yes. The Ticket to Cash field ticket is built to work when the signal is poor. It is completed and signed on the phone and syncs when a connection returns.

### What does a field ticket system cost?

Ticket to Cash starts at $9,500 for setup, then $1,797 a month, and takes about 21 days. The exact figure is confirmed on a written proposal. Setup is half to start and half on delivery.

### Will this replace OpenInvoice, Coupa, Enverus, or ISNetworld?

No. Those are your customers' systems. Ticket to Cash and Crew Ready keep your own tickets, invoices, and certification records in order so what you submit is clean and on time.

### Do you only work with oilfield companies?

No. We also build websites, Google Maps and review management, lead response, and Meta ads for HVAC, plumbing, electrical, roofing, and other local businesses across the basin.

## How to start

Tell us about the business at [innerstand.agency/start](https://innerstand.agency/start), or email brian@innerstand.agency. Brian Rivera, the founder, replies himself. A one-page written scope follows the first conversation.

Source: https://innerstand.agency/areas/permian-basin