# How Innerstand prices

> There is no rate card here on purpose. Each service states where its price starts on its own page, and the number that matters is the one on your written proposal.

## A starting figure, then a proposal

Each service page says where the price starts. After a conversation, you get a one-page scope with the price for your situation. Nothing is owed until you sign it.

## Half to start, half on delivery

Setup is 50% to start and 50% on delivery. Work begins when the deposit has cleared and onboarding is in. Local Visibility is the exception: it has no setup fee and is billed month to month.

## Monthly care starts at handoff

The monthly plan covers hosting, monitoring, changes, and support. It begins the day the system is handed off, not before.

## Usage is listed, not buried

Text messages and call minutes are billed at cost and shown as their own lines on the invoice. Ad spend is never part of our fee: you pay Meta directly.

## Only the first stage is priced

Larger work is built in stages, and a Custom Overhaul is always quoted. You authorize one stage at a time. Later stages are a recommended path, not a commitment.

## If it is bigger than us, we say so

When the right scope needs a larger development team, we tell you and discuss a partner agency with you before any handoff. We do not squeeze that work into a smaller proposal.

## Where each price starts

- [Ticket to Cash](https://innerstand.agency/services/ticket-to-cash): From $9,500 setup, then $1,797 a month.
- [Crew Ready](https://innerstand.agency/services/crew-ready): From $3,500 setup, then $1,297 a month.
- [First Response](https://innerstand.agency/services/first-response): From $1,500 setup, then $497 a month. Voice add-on: From +$1,500 setup and +$497 a month, plus usage.
- [Website](https://innerstand.agency/services/website): From $3,000 setup, then $497 a month. Growth SEO: +$997 a month, on top of Website care.
- [Local Visibility](https://innerstand.agency/services/local-visibility): From $197 a month, month to month, with no setup fee.
- [Meta Ads](https://innerstand.agency/services/meta-ads): From $1,000 setup, then $600 a month, plus your ad spend to Meta.
- [Booked Jobs System](https://innerstand.agency/services/booked-jobs): From $1,500 setup, then $997 a month, plus your ad spend to Meta.
- [Custom CRM](https://innerstand.agency/services/custom-crm): From $7,500 setup, quoted by scope, then from $697 a month.
- [Custom Overhaul](https://innerstand.agency/services/custom-overhaul): Quoted. Stage 1 is typically $15,000 to $75,000, then $1,500 to $3,000 a month.
- [Missed-Call Text-Back](https://innerstand.agency/services/missed-call-text-back): From $497 setup, then $197 a month, plus SMS usage at cost.
- [Cert Expiry Alerts](https://innerstand.agency/services/cert-expiry-alerts): From $497 setup, then $197 a month, plus SMS usage at cost.
- [Voice add-on](https://innerstand.agency/services/voice): From +$1,500 setup and +$497 a month, plus usage, on First Response.

Setup is half to start and half on delivery, except Local Visibility, which has no setup fee and is billed month to month. Monthly care starts at handoff. Text messages, call minutes, and Meta ad spend are listed separately and are never part of our fee. You pay Meta directly for ad spend.

## How to start

Tell us about the business at [innerstand.agency/start](https://innerstand.agency/start), or email brian@innerstand.agency. Brian Rivera, the founder, replies himself. A one-page written scope follows the first conversation.

Source: https://innerstand.agency/pricing. Prices as of 13 November 2026.