# First Response > A new lead gets an answer in about a minute, not tomorrow morning. A lead from your web form, from Google, or from a missed call gets a text in about a minute, lands in a simple pipeline, and, after the job, gets asked for a review. ## What it ends - **Leads arrive when you are working.** On a job, on the road, at dinner. The phone rings, the form comes in, and it waits. - **After hours goes nowhere.** No message, no callback number that anyone sees until morning. By then the caller has moved on. - **Follow-up depends on memory.** A name on a sticky note is not a system. Some get called back. Some do not. ## How it runs 1. **A lead comes in.** A web form, a Google lead, a missed call. Whatever the door, it lands in one place. 2. **It is answered.** A text goes out in about a minute, in your company's voice, with a plain question about the job. 3. **It reaches a person.** The lead sits in a simple pipeline with what they said. After a completed job, an optional review ask goes out. ## What is included - A text to every new lead in about a minute - Leads from a web form, Google, and missed calls gathered in one place - A simple pipeline, so nothing sits unanswered - An optional review ask after a completed job - An optional after-hours voice module, priced separately - Monitoring, changes, and support on the monthly plan ## What it is not First Response is built for trades and shops that serve a boom town, and for some oilfield after-hours overflow. It is not a stand-in for a company man, and it does not pretend to be a person. ## A good fit when New work arrives by phone and form at all hours, and how fast someone replies depends on who is free. ## Price From $1,500 setup, then $497 a month. Confirmed on a written proposal. Texts and call minutes are billed at cost and listed on the invoice. Setup is half to start and half on delivery. The monthly plan begins at handoff. Timeline: About 14 to 21 days. Carrier registration for business texting sets the pace. ## Optional add-on: Voice add-on > After hours, the call is still caught, the job is texted to the owner, and nobody pretends to be the company man. - An after-hours voice module on First Response - Tied to your calendar and pipeline - Minutes and texts listed on the invoice at cost Price: From +$1,500 setup and +$497 a month, plus usage. Optional. It is added to First Response; it is not sold on its own. ## Questions ### What is First Response? First Response is a lead-response system. When a new lead arrives from your web form, from Google, or from a missed call, it sends a text in about a minute and puts the lead in a simple pipeline so a person can follow up. ### What is included? A one-minute text to every new lead, leads from forms, Google, and missed calls in one pipeline, an optional review request after a completed job, and ongoing monitoring and changes. An after-hours voice module is optional and priced separately. ### How much does First Response cost? First Response starts at $1,500 for setup, then $497 a month. The Voice add-on starts at an additional $1,500 and $497 a month, plus usage. Text and minute usage is billed at cost. ### How long does it take? About 14 to 21 days. The build itself is quick; registering your business number for texting with the carriers is what takes the time. ### What do you need from us? Your business phone number and who the carrier is, access to your website form or Google Business Profile, and the words you would use to answer a new customer. The texting registration is done on your account, in your name. ### What does it not do? It does not close the job for you and it does not impersonate anyone. It makes sure the lead is answered fast and that a person sees it. If all you need is a text after a missed call, Missed-Call Text-Back is the smaller version. ## Often built alongside - [Missed-Call Text-Back](https://innerstand.agency/services/missed-call-text-back): A missed call on your business line triggers a text in your voice in about a minute, and you are told when they reply. From $497 setup, then $197 a month, plus SMS usage at cost. - [Voice add-on](https://innerstand.agency/services/voice): An after-hours voice module on First Response: the call is caught, and the job is texted to the owner. From +$1,500 setup and +$497 a month, plus usage, on First Response. - [Booked Jobs System](https://innerstand.agency/services/booked-jobs): Meta ads, one landing page, and a one-minute text, run as one system and reported in booked jobs. From $1,500 setup, then $997 a month, plus your ad spend to Meta. ## How to start Tell us about the business at [innerstand.agency/start](https://innerstand.agency/start), or email brian@innerstand.agency. Brian Rivera, the founder, replies himself. A one-page written scope follows the first conversation. Source: https://innerstand.agency/services/first-response. Prices as of 13 November 2026.