# Meta Ads > Facebook and Instagram ads, run for booked inquiries, on an account you own. You pay Meta directly for the ads themselves. We set up the ad account in your name, install the tracking, build the first ads from your own photos and footage, and optimize every week. You pay Meta directly for the ad spend. ## What it ends - **The agency owns the account.** When you leave, the account, the audiences, and the history stay with them. You start over. - **A report is not a result.** Impressions and reach do not tell you whether a single person asked for a quote. - **Nobody refreshes the ads.** The same two images run for six months, the cost per lead climbs, and nobody says why. ## How it runs 1. **Set up in your name.** The ad account, the Pixel, and the Conversions API are set up on a Meta business account you own. We are added as a partner. 2. **Built from your work.** The first creative set comes from your own photos or footage. Real trucks, real jobs, real people. 3. **Tuned every week.** Weekly optimization, up to four new or refreshed ads a month, a mid-month pulse, and a monthly report in leads and cost per lead. ## What is included - Ad account setup in your name - Meta Pixel and Conversions API - The first creative set, from your photos or footage - Weekly optimization - Up to four new or refreshed ads a month - A mid-month pulse and a monthly report in leads and cost per lead ## What it is not We do not cover ad spend; you pay Meta directly, and we recommend $1,500 a month to Meta. Meta Ads is not a fit for a shop whose work comes only from MSAs and company-man relationships. ## A good fit when A trade or local business that sells to homeowners or small businesses and wants a steady flow of inquiries it can measure. ## Price From $1,000 setup, then $600 a month, plus your ad spend to Meta. You pay Meta directly for ad spend; it is never part of our fee. Recommended spend is $1,500 a month. Setup is half to start and half on delivery. The monthly plan begins at handoff. Timeline: About 14 days from a cleared deposit to the first ads running. ## Questions ### What is the Meta Ads service? Innerstand runs your Facebook and Instagram advertising for booked inquiries. The ad account is set up in your name, the tracking is installed, the ads are built from your own photos or footage, and the campaigns are optimized every week. ### What is included? Account setup in your name, the Meta Pixel and Conversions API, the first creative set, weekly optimization, up to four new or refreshed ads a month, a mid-month pulse, and a monthly report in leads and cost per lead. ### How much does it cost? Meta Ads starts at $1,000 for setup, then $600 a month, plus your ad spend. You pay Meta directly for the ads. We recommend an ad budget of $1,500 a month. ### How long until ads are running? About 14 days from a cleared deposit, provided we have the photos or footage and access to your Facebook page. ### What do you need from us? Admin access to your Facebook page, a card on file with Meta for the ad spend, photos or short video of real work, and a place for inquiries to land, such as a form or a phone number. ### Who is it not for? A shop whose work comes only through MSAs and company-man relationships will not get much from Facebook ads, and we will say so. If you also need a landing page and instant follow-up, look at the Booked Jobs System. ## Often built alongside - [Booked Jobs System](https://innerstand.agency/services/booked-jobs): Meta ads, one landing page, and a one-minute text, run as one system and reported in booked jobs. From $1,500 setup, then $997 a month, plus your ad spend to Meta. - [First Response](https://innerstand.agency/services/first-response): Every new lead from a form, Google, or a missed call gets a text in about a minute and lands in one simple pipeline. From $1,500 setup, then $497 a month. - [Website](https://innerstand.agency/services/website): A custom site that looks like the business, shows up in Google and on the map, and is written so ChatGPT and Google's AI answers can name you. From $3,000 setup, then $497 a month. ## How to start Tell us about the business at [innerstand.agency/start](https://innerstand.agency/start), or email brian@innerstand.agency. Brian Rivera, the founder, replies himself. A one-page written scope follows the first conversation. Source: https://innerstand.agency/services/meta-ads. Prices as of 13 November 2026.