# Website > A site that looks like the business, can be found in Google and on the map, and is written so an answer engine can name you. Not a template you outgrow in a year. A focused, custom site that looks like the business, with the search and answer-engine foundation built in from the first day: real text in the page, schema, llms.txt, and your Google Business Profile in order. ## What it ends - **It looks like everyone else's.** A template with your logo on it says nothing about how you work, and you outgrow it in a year. - **Search engines get a blank page.** Plenty of modern sites draw their words with JavaScript. Google waits, and AI assistants mostly do not. If the text is not in the page, you are not in the answer. - **Nobody maintains it.** It was launched once. The hours are wrong, the photos are old, and it is slow on a phone. ## How it runs 1. **Written for the visitor.** What you do, where, and how to start, in the first screen, on a phone first. Copy answers the question in the first sentence. 2. **Built to be read.** Every word is in the page itself. Titles, headings, schema, a sitemap, and llms.txt ship with the site, and your Google Business Profile is tuned if we have access. 3. **Looked after.** Hosting, care, and baseline SEO and AEO upkeep run every month, so the site stays fast and stays true. ## What is included - A focused five-page custom site: Home, About, Services, Contact, and one service or service-area page - Mobile layout and a contact form - Technical SEO: titles, descriptions, headings, canonicals, sitemap, and robots - On-page work on those five pages - LocalBusiness schema and an llms.txt file - Google Business Profile optimization, if you give us access - Search Console and Analytics in your own accounts - Monthly: hosting, care, a technical watch, one Google Business Profile post, a light listing check, and a short AI-prompt spot-check ## What it is not The starting tier is a focused marketing site, not a store, a booking engine, or a client portal. Monthly care is upkeep, not an aggressive SEO campaign, and we do not promise a ranking or a citation. Larger sites are scoped and quoted higher. ## A good fit when The current site does not bring in work, cannot be found on the map, or does not match the quality of the job. ## Price From $3,000 setup, then $497 a month. Scaled by scope; larger sites are quoted higher and confirmed on a written proposal. Setup is half to start and half on delivery. The monthly plan begins at handoff. Timeline: About 10 to 14 days at the starting tier, and 21 to 28 days when the site is larger. ## Optional add-on: Growth SEO > Keep showing up in local search and in AI answers, month after month. Not a one-time audit that goes stale. - One or two search- and answer-ready pieces a month - Citation watch and cleanup - Local rank tracking - Monthly checks of a defined prompt set in ChatGPT, Perplexity, and Google AI Overviews - A tighter Google Business Profile cadence - A monthly report Price: +$997 a month, on top of Website care. Optional. It sits on top of Website care. We do not promise a ranking or a citation. It is not Local Visibility: Growth SEO is on-site search and answer-engine work; Local Visibility is the listing and review plan. They can run together. ## Questions ### What is the Website offer? A custom website built by Innerstand that looks like your business, can be found in Google and on Google Maps, and is written and structured so answer engines such as ChatGPT, Perplexity, and Google AI Overviews can read it and name you. ### What is included at the starting price? A focused five-page site (Home, About, Services, Contact, and one service or service-area page), mobile layout, a contact form, and a launch SEO and AEO foundation: technical SEO, on-page work, LocalBusiness schema, llms.txt, and Google Business Profile optimization if we have access. ### How much does a website cost? A website starts at $3,000 for setup, then $497 a month for hosting, care, and baseline SEO and AEO upkeep. Larger sites are scoped and quoted higher. Growth SEO is an optional add-on at $997 a month. ### How long does it take? About 10 to 14 days at the starting tier when access and photos arrive on time. Larger sites take 21 to 28 days. ### What do you need from us? Access to your domain's DNS, your Google Business Profile, real photos of your work and your people, and the facts about what you do and where. We draft the copy from your answers. We do not invent case studies. ### What does it not include? The starting tier does not include a blog, a store, a client login, extra location pages, or a large migration; those are quoted. Monthly care is not an aggressive SEO campaign, and no one can honestly promise a ranking or an AI citation. ### Do we own the site? Yes. The domain, the Google accounts, Search Console, and Analytics are opened in your name, and the content is yours. We are added as a manager, not the owner. ## Often built alongside - [Local Visibility](https://innerstand.agency/services/local-visibility): Your Google Maps listing managed, your directories in agreement, and a review request after every finished job. No website access needed. From $197 a month, month to month, with no setup fee. - [First Response](https://innerstand.agency/services/first-response): Every new lead from a form, Google, or a missed call gets a text in about a minute and lands in one simple pipeline. From $1,500 setup, then $497 a month. - [Meta Ads](https://innerstand.agency/services/meta-ads): Facebook and Instagram ads run for inquiries, on an ad account in your name, reported in leads and cost per lead. From $1,000 setup, then $600 a month, plus your ad spend to Meta. ## How to start Tell us about the business at [innerstand.agency/start](https://innerstand.agency/start), or email brian@innerstand.agency. Brian Rivera, the founder, replies himself. A one-page written scope follows the first conversation. Source: https://innerstand.agency/services/website. Prices as of 13 November 2026.